Madrid · Cuenca
Train to Cuenca Fernando Zóbel, followed by a road transfer to Mariana.
Check trains
MARIANA · CUENCA
A place to return to.
A way of life.
Discover. Enjoy. Live. Set yourself free.
Restore your positive energy in a magical setting.
A LIVE ART HOUSE PROJECTConceptual visualisation · Project in development
CLOSER THAN YOU IMAGINE
An hour and a half
from Madrid.
Indicative journey time by high-speed train and onward road connection to Mariana, from the train's departure. It depends on the service and transfer.
A-3 · A-40 · Cuenca
From Madrid, take the A-3 towards Tarancón and the A-40 towards Cuenca, then continue to Mariana.
Getting to CuencaEL PASO · CASA MATRIA
Art is lived.
The landscape is shared.
In Mariana, Cuenca, we envisage a cultural destination for staying, creating and connecting.
El Paso brings together Casa Matria, a proposal for 30 individual villas, artist residencies and dining, in a setting integrated into nature and connected to the area and its people.
Led by Live Art House, with DMG Foundation as an essential part of its cultural and social purpose. Founder: Alfonso Durán.
Project in development · Opening and services subject to approvals and implementation.IMAGINING EL PASO
A project
you can already explore.
Casa Matria, accommodation, walks and spaces to share. Explore the visual references and plans that shape the idea.
The architectural images are conceptual references. The plans come from preliminary studies and do not yet represent the layout of the 30 villas. They are not construction plans and do not certify approved floor areas.
ALFONSO DURÁN · DMG FOUNDATION · CASA MATRIA
One collection.
Many ways of seeing.
The collection made available by DMG Foundation to Casa Matria gives the project an artistic heart of its own.
Alfonso Durán, a native of Mariana, founder of El Paso and president of DMG Foundation, connects his cultural career with a space dedicated to sharing art, memory and creativity.
Meet the founder
MANUSCRIPTS AND MEMORY
Frida Kahlo
Letters attributed to Frida Kahlo, with handwriting documentation supporting their attribution. An approach to words, identity and memory.
PRINTS
Francisco de Goya
Goya's prints as a meeting point between a critical gaze, the human condition and art as a universal language.
WORKS AND EDITIONS
Joaquín Sorolla
Works and artist's proofs associated with Sorolla, whose identification and techniques will be detailed in the collection records.
DIALOGUE WITH MEXICO
Rufino Tamayo
A lithograph by Tamayo and works by other artists that broaden the dialogue between Spain, Mexico and new creative languages.
Each piece will be presented with its record, technique, provenance and documentation. The letters are described as attributed; this page does not certify authenticity. The exhibition selection will be defined within Casa Matria's programme.
MARIANA · CUENCA · THE SURROUNDING AREA
The landscape also
becomes part of your stay.
A land of gorges, pine forests and limestone. Nature and heritage to discover on every visit to El Paso.
Hoz del Júcar
River, cliffs and riverside vegetation.
Photograph of the surrounding area · Whistletraveler
Ciudad Encantada
Rock formations and paths through pine forests.
Photograph of the surrounding area · Mentxuwiki
Casas Colgadas
Cuenca's identity, between art and heritage.
Photograph of the surrounding area · carrodeguas
VEGETATION AND LANDSCAPE
Design rooted in place.
The architecture is conceived in dialogue with stone, wood and the mountain landscape. Plant selection will focus on species adapted to the surroundings and responsible water use.
Conceptual visualisation of the trail. Landscape design will be defined following a study of the property.
ONE DESTINATION, MANY WAYS TO EXPERIENCE IT
Every return,
a new encounter.
STAYS
Living in the landscape
A proposal for 30 individual villas, designed for rest and connection, linked to the cultural life of the development.
CASA MATRIA
Living with art
A collection, exhibitions, an art gallery and sensory and immersive experiences to see, feel and discover.
CREATION
Finding new voices
Painting studios and residencies for emerging visual artists, with workshops and gatherings centred on the creative process.
GASTRONOMY
Sharing the table
A proposal connected to the cuisine, producers and hospitality of Castilla-La Mancha.
EL PASO FESTIVAL
A future gathering of music, art and gastronomy to celebrate the area and open it to new perspectives.
Programme to be confirmedSTAGE · GALLERY · STUDIOS · RESIDENCIES
Live in the
art quarter.
A place where art is created, shared and lived.
Music, dance, theatre and painting coexist with exhibitions and sensory experiences. El Paso is conceived as a cultural community, open to encounters between artists and visitors.
SEE · FEEL · SHARE
Art can also be lived in.
A gallery open to the landscape. A meeting between artists. A walk that invites you to look again. Every space is part of the cultural life we want to create at El Paso.
The reel presents references from the dossier, including a 150 m² model home. The final designs, floor areas and services of the 30 villas will be defined in the technical project.
Casa Matria garden · Conceptual visualisation
Art trail · Conceptual visualisation
Casa Matria terrace · Conceptual visualisation
Music, dance and theatre
A performance space for shows, gatherings and live proposals that bring audiences closer to creativity.
Sensory experiences
Art, images, sound and movement as an invitation to perceive, feel and discover other ways of seeing.
Exhibitions
Casa Matria's collection and new curatorial proposals in dialogue with memory, the area and contemporary creation.
Art gallery
A space to present and engage with paintings, meet artists, discover works and explore collecting.
Painting studios
Work and experimentation spaces for artists, with workshops and gatherings linked to the cultural programme.
Emerging artists in residence
Residencies for emerging visual artists: time, space and shared living to develop work and share their process.
Stay. Discover a work of art.
Share a process. Live art.
Spaces and programming envisaged in the project concept. Calendars, artists and activities will be defined before opening.
Architectural reference · Design to be developed30 INDIVIDUAL VILLAS
Your space.
Nature all around.
Individual villas in a natural setting, with extensive comforts and sustainable materials.
A proposal for privacy, comfort and connection with the landscape, accompanied by El Paso's cultural life and services.
Natural settingA layout respectful of the landscape and spaces to enjoy the outdoors.
Extensive comfortsDesign focused on rest, privacy and thermal comfort throughout the year.
Sustainable materialsSelection based on durability, efficiency and lower environmental impact, to be specified in the technical project.
The 30 villas are the development objective. Their layout, floor areas, equipment and materials will be defined in the final project, subject to feasibility and approvals.
Explore the villasYOUR MOMENT AT EL PASO
Discover. Enjoy.
Live. Set yourself free.
Make room to breathe, share and feel again. Restore your positive energy through art, nature and encounters in a magical setting.
I want to experience El PasoPhotograph of the Cuenca area · Júcar GorgeUSE AND ENJOYMENT
Your time at El Paso.
One month a year for ten years, accompanied by art, nature and hospitality.
You acquire a right to use and enjoy the accommodation and season defined in the contract. Ownership of the properties remains with the project.
01 An allocated annual period for ten years
02 Cultural life and services according to the contracted option
03 An option to entrust any unused period to rental management
The general reference is one month per year; August covers the last three weeks. Dates, accommodation, exclusions, fees and services will be specified in the contract. The ten years begin when the service becomes available as agreed.
Explore prices and managementTHE VALUE OF YOUR RIGHT OF USE
One price.
Ten years of encounters.
From €25,000
Low-season reference for one month a year over ten years. This is the price of the right for the entire ten-year period, not an annual fee.
| Season | Price of the right · 10 years | Reference annual period |
|---|---|---|
| Low season | €25,000 | One allocated month |
| Regular December period | €60,000 | One month, outside the special period |
| Easter | €75,000 | Corresponding month, to be defined |
| May–June | €70,000 | One allocated month |
| July | €80,000 | One allocated month |
| August | €100,000 | The last three weeks |
References for a proposal in development, pending confirmation for the final 30-villa project. They do not constitute a contractual offer or include a final calculation of taxes or maintenance fees. The period from 18 December to 10 January and weeks reserved for artists or the festival require a specific calendar. The final total price, expenses and services will be communicated before contracting. Only information requests are currently collected, without payment or reservation.
Request the terms of use and enjoymentIF YOU DO NOT USE YOUR PERIOD
You choose to enjoy it.
You can also entrust it to rental management.
Once the right is activated, you may make any period you will not use available to Live Art House / IAP for rental to third parties, under the contract.
For the rights holder
Share of rental income actually collected for their period.
For Live Art House / IAP
For commercial and operational rental management, within the agreed scope.
Management that looks after the stay.
The proposal entrusts Live Art House / IAP with coordinating accommodation preparation and equipment, guest readiness, marketing, bookings, guest care and operations. The contract will specify which services the 30% covers and which expenses, if any, are settled separately.
The holder releases their period; management markets the available dates and settles collected rents with an itemised account of bookings, income, cancellations and charges.
See an example of the 70/30 split
If the released period generates €6,000 in rental income actually collected, the split would be:
| Item | Amount |
|---|---|
| Rental income collected for the period | €6,000 |
| Holder · 70% | €4,200 |
| Management · 30% | €1,800 |
An arithmetic example, not an occupancy or rate forecast or a promise of annual income. The €4,200 is a gross share after the split, before taxes and any other expenses payable under the contract. The settlement basis and treatment of taxes, platform commissions, cleaning, utilities and cancellations will be expressly specified.
Income depends on actual rentals and collections: it may be zero if the period is not rented. The right is offered for holiday use and cultural enjoyment; it is not marketed as an investment and neither recovery of the price nor a return is guaranteed.
Explore the managed rental optionDMG FOUNDATION · OUR PURPOSE
Art and culture
for a better world.
A project seeking to create value for those who enjoy it and for the people who make it possible.
01
Opportunities that begin close to home.
The project envisages a team of women from the local area, with training and employment opportunities for women and benefits for local families. Training, collaboration and local suppliers are part of El Paso's commitment.
Woman Experiences, linked to the founder's career, maintains a collaboration with UN Women. This relationship concerns its agreed initiatives and does not constitute a specific endorsement of El Paso.
THE FOUNDER'S JOURNEY
Alfonso Durán.
A NATIVE OF MARIANA, CUENCA
FOUNDER OF EL PASO
LIVE ART HOUSE · PRESIDENT OF DMG FOUNDATION
Entrepreneurial vision, international artistic management and culture with a social purpose.
Alfonso Durán's career begins in finance and business and evolves into managing artistic careers, cultural production and developing sensory experiences. His journey connects management skills with a conviction: art can open conversations, bring cultures closer and create opportunities.
El Paso brings that experience to Mariana, his hometown: a project where artistic heritage, contemporary creation, nature and the local economy share a common purpose.
Discover Alfonso Durán · His journey
From finance to cultural enterprise
His early steps in finance and business provide a foundation in management, negotiation and project development. That experience becomes the starting point for his work as an entrepreneur and cultural producer.
General Manager of international artists
His career continues in managing internationally recognised artists, coordinating teams, production, tours and market development. This stage builds the experience needed to turn an artistic vision into projects that can travel and connect with diverse audiences.
DMG Foundation: art as a universal language
The creation of Dancing for the Millennium Goals consolidates a social vocation: contributing to the sustainable development of people and communities through art and culture. Its journey includes initiatives linked to the Universal Forum of Cultures and dialogue between cultural institutions, education and development.
The relationships documented by DMG include the Spanish Federation of UNESCO Centres and Clubs (FECU) and the agreement with Scholas Occurrentes, promoted by Pope Francis. The signing at the Vatican in Rome establishes a collaboration to support Scholas Arts and cultivate encounter and diversity through art. DMG's website dates the agreement to 29 May 2016.
Goya: a critical gaze that travels
The foundation develops the international circulation of “Goya and His Social Criticism”, with Los Caprichos as a central reference. The exhibition turns Goya's gaze into an invitation to reflect on society and its values, in dialogue with the United Nations Sustainable Development Goals.
Mexico and Frida Kahlo: identity and equality
The period in Mexico opens a new chapter: Frida Kahlo as a reference for women's identity, resilience and freedom. Woman Experiences develops this language through sensory experiences that combine artistic creation, emotion and a social purpose.
Woman Experiences and UN Women
September 2023 · United Nations Headquarters, New York. The signing and presentation of Woman Experiences in this institutional setting mark a milestone in his career: bringing equality and women's empowerment to audiences through artistic language.
The collaboration with UN Women on gender equality accompanies this journey. Woman Experiences has developed cultural and sensory experiences with international reach, with a presence in Tulum, Madrid, London and Valencia.
Art thus becomes a way to bring equality, diversity and women's empowerment to audiences. The collaboration is limited to the initiatives agreed with UN Women.
El Paso: returning to our roots to create a future
In Mariana, this journey comes together in El Paso. The collection made available by DMG Foundation to Casa Matria, artist residencies and the cultural life proposal connect his international experience with a commitment to the area, local employment and a sustainable economy.
Discover Live Art House
DISCOVER THE PROJECT
The next step
starts here.
Register your interest to learn about El Paso's development and its ten-year enjoyment proposal.
An information request, without purchase commitment or payment.
What does the ten-year proposal include?
The dossier reference is one month of annual use for ten years, with seasonal pricing and three weeks in the August option. Accommodation, calendar, cultural services, fees and booking rules will be specified before contracting. If you do not use your period, you may entrust it to management for rental to third parties under the agreed terms.
When will El Paso open?
The project is in development. Opening will depend on approvals, financing and completion of the works. No contractual opening date is offered yet.
Do you acquire ownership of a home?
You acquire a ten-year right of use and enjoyment, not ownership of the property. Optional management of your period provides a split of rent actually collected: 70% for the holder and 30% for Live Art House / IAP. It does not guarantee income or recovery of the price.
Data and request information
The form records your name, email, area of interest and message to respond to your enquiry about El Paso. It does not process payments or reservations. In this review version, requests are saved without sending automatic emails. Do not include sensitive information. Before public lead collection opens, the controller's details, retention period and rights request channel will be completed.